Shop2market is the result of scientific research of the contribution of adverts.
All analytic systems allocate orders to the last visit. In 2006, after having been assigned to improve the campaign results, eBusiness Manager Uriel Ballast decided to investigate the actual contribution from the various advertising channels.
The results were rather shocking: in 95% of the cases, analytic systems would provide inaccurate information, based on which wrong decisions were consistently being taken. Follow-up study revealed that campaign optimisation based on the actual contribution, would double the output of any campaign. This constituted the basis for the development of Shop2market: a system that is able to determine the actual contribution of advertisements providing information based on which campaigns can be optimised.
Shop2market is (still) the only integrated campaign management system that gives an insight into the actual contribution of advertising. Our algorithm analyses many factors, such as the duration of the website visit and the relevance thereof.
Shop2market’s integrated solution can provide the on-line marketing department with insights and tools they need to take the right marketing decisions and to consequently execute them. By applying Shop2market, on-line enterprises that base their marketing choices on ROI, may witness a spectacular profit increase.
We strive to consistently improve the results of webshops and take on-line marketing to the next level. We consider ourselves pioneers who carry out research that is solely based on facts and meets the highest quality requirements. Our work is based on research, data and statistics. As a result, any advice given to a client is substantiated by numbers. In order to remain independent, we are not affiliated to any advertising network.