Channels of Shop2market

Shop2market supports all ad channels like comparison shopping engines, display networks, marketplaces, affiliate networks and social media. Shop2market provides an invaluable overview of all online campaigns. Shop2market provides a Universal Container Tag to manage all your third party tags centrally. The container tag replaces poorly working de-duplication scripts. New channels can instantly be added without requiring any assistance from your IT department. Traditional analytics systems assign orders to the last referring channel and do not use Conversion Attribution. However, the last channel often does not offer the highest contribution. Especially, when considering ad channels that focus on “Attention” and “Interest” in the AIDA model, we can note that they are not recognized in this way.

Comparison Shopping

Comparison Shopping Engines are major traffic generators for Consumer Electronics websites. Due to the large volume of visitors, these channels have also become more interesting for other retail ...read more about "Comparison Shopping"...

Affiliate Marketing

An affiliate is compensated for each lead or sale (cps) it generates via its website, newsletters or search engine campaigns. There are thousands of affliaties out there, that - in most cases - are ...read more about "Affiliate Marketing"...

Display Advertising

Shop2market has an embedded Adserving platform with banner rotating and multi-shop capabilities. All views, post-views, clicks and orders are measured to provide a single view of the results per ...read more about "Display Advertising"...

Search Engines

The more specific the ads on search engines are, the better value for money they will be. Common keywords like "football shoes" are expensive and hardly deliver any conversions. Specific keywords ...read more about "Search Engines"...

Marketplaces

Marketplaces are a great way to increase your sales, especially in Europe. Dutch retailers can, for example, sell their products easily on Rue du Commerce in France and Amazon in the UK without ...read more about "Marketplaces"...

Social Media

Social media are becoming increasingly important for online branding. They offer the opportunity to communicate directly with your main target audience. It is therefore very important to increase the ...read more about "Social Media"...